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Cricket Arcade
Cricket Wireless, Argonaut
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When you switch to Cricket, you always win.
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We created 3 TikToks and a library of assets for Cricket to use across social platforms.
Upon launch, these became some of their most successful ads on the platform.
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Proof of Concept
To pitch such a stylized concept, I illustrated and designed initial assets, some of which ended up being the final art for animation!
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Additional Assets
Assets were developed to have versatility across platforms, allowing us to rebuild and repurpose animation for concepts later down the line.
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Role / Art Direction, Strategy, Illustration (5G Grand Prix)
CW / Cali McGovern
ACD / Chris Kessler | Sean Grimes
Illustrator / Phillip Cheaney​
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