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Cricket Arcade
Cricket Wireless, Argonaut
When you switch to Cricket, you always win.
We created 3 TikToks and a library of assets for Cricket to use across social platforms.
Upon launch, these became some of their most successful ads on the platform.
Proof of Concept
To pitch such a stylized concept, I illustrated and designed initial assets, some of which ended up being the final art for animation!
Additional Assets
Assets were developed to have versatility across platforms, allowing us to rebuild and repurpose animation for concepts later down the line.
Role / Art Direction, Strategy, Illustration (5G Grand Prix)
CW / Cali McGovern
ACD / Chris Kessler | Sean Grimes
Illustrator / Phillip Cheaney
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