pupcycle

Chewy

Millennial pet owners care far more for their pet's well-being than the Earth's.

Pupcycle tricks park-goers into upcycling their recyclable trash into dog toy treasures.

Pupcycle machines let park-goers upcycle their plastics for on-site sustainable frisbee fun.

Chewy Goody Boxes would include a map to the nearest Pupcycle station.

Station locations prioritize cities/areas with poor recycling rates
and high dog ownership.

Role / Art Direction